This is what is being see at the popular social aggregator site Digg, where nominated posts from LGF get quickly "buried" by a mob of self-appointed Digg censors.
The Hazards of the New Online Collectivism
It is introduced as:
In "Digital Maosim", an original essay written for Edge, computer scientist and digital visionary Jaron Lanier finds fault with what he terms the new online collectivism. He cites as an example the Wikipedia, noting that "reading a Wikipedia entry is like reading the bible closely. There are faint traces of the voices of various anonymous authors and editors, though it is impossible to be sure".And key points are:
...the problem is in the way the Wikipedia has come to be regarded and used; how it's been elevated to such importance so quickly. And that is part of the larger pattern of the appeal of a new online collectivism that is nothing less than a resurgence of the idea that the collective is all-wise, that it is desirable to have influence concentrated in a bottleneck that can channel the collective with the most verity and force. This is different from representative democracy, or meritocracy. This idea has had dreadful consequences when thrust upon us from the extreme Right or the extreme Left in various historical periods. The fact that it's now being re-introduced today by prominent technologists and futurists, people who in many cases I know and like, doesn't make it any less dangerous.
In the last year or two the trend has been to remove the scent of people, so as to come as close as possible to simulating the appearance of content emerging out of the Web as if it were speaking to us as a supernatural oracle. This is where the use of the Internet crosses the line into delusion.
Kevin Kelly, the former editor of Whole Earth Review and the founding Executive Editor of Wired, is a friend and someone who has been thinking about what he and others call the "Hive Mind." He runs a Website called Cool Tools that's a cross between a blog and the old Whole Earth Catalog. On Cool Tools, the contributors, including me, are not a hive because we are identified.
In March, Kelly reviewed a variety of "Consensus Web filters" such as "Digg" and "Reddit" that assemble material every day from all the myriad of other aggregating sites. Such sites intend to be more Meta than the sites they aggregate. There is no person taking responsibility for what appears on them, only an algorithm. The hope seems to be that the most Meta site will become the mother of all bottlenecks and receive infinite funding.
That new magnitude of Meta-ness lasted only a month. In April, Kelly reviewed a site called "popurls" that aggregates consensus Web filtering sites...and there was a new "most Meta". We now are reading what a collectivity algorithm derives from what other collectivity algorithms derived from what collectives chose from what a population of mostly amateur writers wrote anonymously.
Is "popurls" any good? I am writing this on May 27, 2006. In the last few days an experimental approach to diabetes management has been announced that might prevent nerve damage. That's huge news for tens of millions of Americans. It is not mentioned on popurls. Popurls does clue us in to this news: "Student sets simultaneous world ice cream-eating record, worst ever ice cream headache." Mainstream news sources all lead today with a serious earthquake in Java. Popurls includes a few mentions of the event, but they are buried within the aggregation of aggregate news sites like Google News. The reason the quake appears on popurls at all can be discovered only if you dig through all the aggregating layers to find the original sources, which are those rare entries actually created by professional writers and editors who sign their names. But at the layer of popurls, the ice cream story and the Javanese earthquake are at best equals, without context or authorship.
Kevin Kelly says of the "popurls" site, "There's no better way to watch the hive mind." But the hive mind is for the most part stupid and boring. Why pay attention to it?
Readers of my previous rants will notice a parallel between my discomfort with so-called "Artificial Intelligence" and the race to erase personality and be most Meta. In each case, there's a presumption that something like a distinct kin to individual human intelligence is either about to appear any minute, or has already appeared. The problem with that presumption is that people are all too willing to lower standards in order to make the purported newcomer appear smart. Just as people are willing to bend over backwards and make themselves stupid in order to make an AI interface appear smart (as happens when someone can interact with the notorious Microsoft paper clip,) so are they willing to become uncritical and dim in order to make Meta-aggregator sites appear to be coherent.
There is a pedagogical connection between the culture of Artificial Intelligence and the strange allure of anonymous collectivism online. Google's vast servers and the Wikipedia are both mentioned frequently as being the startup memory for Artificial Intelligences to come. Larry Page is quoted via a link presented to me by popurls this morning (who knows if it's accurate) as speculating that an AI might appear within Google within a few years. George Dyson has wondered if such an entity already exists on the Net, perhaps perched within Google. My point here is not to argue about the existence of Metaphysical entities, but just to emphasize how premature and dangerous it is to lower the expectations we hold for individual human intellects.
The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots.
The artificial elevation of all things Meta is not confined to online culture. It is having a profound influence on how decisions are made in America.
It's not hard to see why the fallacy of collectivism has become so popular in big organizations: If the principle is correct, then individuals should not be required to take on risks or responsibilities. We live in times of tremendous uncertainties coupled with infinite liability phobia, and we must function within institutions that are loyal to no executive, much less to any lower level member. Every individual who is afraid to say the wrong thing within his or her organization is safer when hiding behind a wiki or some other Meta aggregation ritual.
There are certain types of answers that ought not be provided by an individual. When a government bureaucrat sets a price, for instance, the result is often inferior to the answer that would come from a reasonably informed collective that is reasonably free of manipulation or runaway internal resonances. But when a collective designs a product, you get design by committee, which is a derogatory expression for a reason.